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Information on personal data processing

  1. The company Lentiamo s.r.o. (limited liability company) with headquarters in Vídeňská 12, 378 33 Nová Bystřice, Czech Republic, IČ 261 04 784 registered at the Regional Court of České Budějovice, section C, part 14226 processes the following personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation), further on referred to as the Regulation, in order to enable online purchases:
    1. Regarding individuals:
      • Name and surname;
      • E-mail address;
      • Telephone number;
      • Addresses;
      • Loyalty or discount cards
      • In case of buying prescription glasses online – photograph (optional, if customer provides)
    2. Regarding companies:
      • Name and surname;
      • Name of the company;
      • E-mail address;
      • Telephone number;
      • Company address
    3. In both cases:
      • If the option, “Remember my card” , is selected we store the last four digits of the card, the expiration date and the type of card
      • IP address, from which the purchase has been made (for maximum of 3 years)
      • We may store your given date of next purchase, if you select this option

    In accordance with the applicable regulation and for the purposes of rendering the performance of the contract, the contract will be recorded and so will any future application and defense of the rights and obligations of the parties. The data will be kept and processed for a period of 10 years since realization of the last part of performing the contract if other laws do not require a longer period. The above-mentioned processing will be enabled by article 6 par.1 b) of the Regulation: processing of data which are necessary for the performance of the contract.

  2. We use email questionnaires in order to guarantee you satisfaction with the services provided. Shortly after making a purchase, you will receive a questionnaire from an evaluation service provider which cooperates with our company, unless you opt out of it whilst making the order.

    For sending questionnaires, evaluating feedback and analysing market position, we use a data processor that manages the rating service. We might, for this purpose, transmit information about the goods purchased and your e-mail address. This procedure is allowed, due to our legitimate interest under Article 6 (1) (f) of the GDPR.

  3. If you forget items in your shopping basket, we will send you a reminder with the summary, so that you could go back to it when it’s more convenient for you. If you do not want to receive such notifications, you can unsubscribe by clicking on the unsubscribe link in the email.

    This procedure is allowed due to our legitimate interest under Article 6 (1) (f) of the Regulation.

  4. We, as well as certain third parties that provide content, advertising or other functionalities on our Website and/or Services, may use various technologies to collect and store information when you visit our Website, and this may include cookies, beacons and other technologies.

    Cookies are small files stored on your device in order to help collect information about your activities. Cookies enable us to store your preferences and settings, remember your log-in, provide customized content and marketing communication, understand which part(s) of our Website and Services are the most popular and analyse Website operations. You can configure your browser to accept all cookies, refuse all cookies, or indicate when a cookie is being sent. We would like to draw attention to the fact that the Website is designed for you to work using cookies and therefore some Website features or Services may not function properly without cookies.

    For more information about our use of cookies, or for more information about browser configuration, please click here.

  5. Each time a web page is accesed, the website automatically stores a so-called server log file, which contains basic information about the web traffic. These data are evaluated exclusively for the purpose of ensuring a trouble-free operation of the site as well as improvement of our offer. This serves as s safeguard to our legitimate interests, which are justified in the process of weighing up of the interests of both parties and is in accordance with art. 6 section 1 f) of the Regulation. All such data will be deleted no later than 30 days after the end of the visit of the website.
  6. With the exception of the above mentioned, Lentiamo s.r.o will only disclose your data to third parties to the extent that this is necessary to fulfill the contract or legal obligations.

    These third parties are:

    1. provider of email and / or analytics software (e.g., Google Analytics, Google Ads and Mailgun)
    2. providers of help desk software (e.g., Groove)
    3. Pickup points if the customer chooses this option of delivery
    4. Postal service providers (e.g., Royal Mail and DHL)
    5. payment service providers (e.g., credit card companies, PayPal, Klarna)
    6. debt collection companies, legal and tax consultants
    7. text messages service providers (e.g., SMSbrana)
    8. IT service providers
    9. Other service providers, software or app providers which are not currently used by our company., but might be used in the future.

    Lentiamo s.r.o. reserves the right to commission other third parties in the categories above.

    Lentiamo s.r.o. will protect your data as follows, in which all third parties in particular to Lentiamo s.r.o. undertake to:

    1. Any third party may use the data only within the entitlement which Lentiamo s.r.o. received from their own customers.
    2. No third party may use the data for its own purposes.

    We do not transfer data to third countries with the exception of some of the providers mentioned above.

    We have implemented suitable and appropriate guarantees to develop a way of transmission of your data to the respective third country compliant with data protection:

    In principle, Lentiamo s.r.o. transmits data only to countries where an adequacy decision by the European Commission is in force. In the case of the U.S., the recipients of the data must, in particular, comply with the requirements of the Privacy Shield framework. If this is not the case, the transfer of data is performed under standard DPA clauses as per Art. 46 Abs. 2 lit c) GDPR, i.e. those drafted by the European Commission.

    Upon request, we will provide you with a copy of these guarantees if we process or have processed your personal data in third countries.

  7. Please be aware of the fact that according to the Regulation, you have the right to:
    • Require what kind of your personal data we process and require a copy of it,
    • Require explanation of the personal data processing,
    • Ask for access to the data and to make us update or correct the data,
    • Ask for deletion of the data,
    • Contact us or the Office for Personal Data Protection in case of doubts about complying with the personal data protection laws, or the court.

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